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IBMs first chief marketing officer is Michelle Peluso, the former chief executive of flash-sale site Gilt, now part of the Hudson Bay Company.

The company formerly had senior leaders of its marketing efforts, but the CMO title is new. Peluso will report to Jon Iwata, IBMs senior vice president for marketing and communications.

Peluso is the ideal leader to accelerate and build on IBMs efforts to transform itself and its marketing, Iwata says.

She was most recently a venture partner at Technology Crossover Ventures, which she joined last May. But she has marketing experience from an earlier stint as Citigroups global consumer chief marketing and Internet officer.

Pelusos Gilt pedigree indicates a consumer focus, which may come in handy as IBM ibm seeks to put a consumer-friendly face on business applications of all kinds.

It also comes as IBM is pushing Watson, its artificial intelligence star technology, as a way to ease virtually all modern jobs from medical research to shopping.

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Over the past few years or so, the role of chief marketing officer has evolved and grown considerably. Once seen as the people in charge of brochures and email campaigns, chief marketers are now getting considerable budget to get things done faster, without having to go through traditional IT channels.

That means they have more money to spend on tech services, in particular for things like customer relationship management or sales tracking software. The feeling has been that traditional IT departments were too slow moving to help companies that need to be fast on their feet to survive.

For more on IBM, read: IBM Vows Transparency on Financial Reporting, With One Big Exception

So why is IBM creating the chief marketing officer role now, at the ripe old age of 105? According to a company statement, the move signals the transformation of marketinginvesting in digital skills, using data to deeply understand clients and building consumer-grade experiences.

For more on Watson, watch:

IBM is no slouch when it comes to marketing. Its campaigns around Watson, for example, are the envy of competitors. Steve Gold is the chief marketing officer for the Watson business unit, so while there was no corporate CMO up till now, there have been people who carry the title at the business group level.


Does Google now view search engine optimization as bad, as spam, as something you could get banned for? Almost certainly not, but thats the takeaway you could now get based on a legal fight between Google and a publisher that was banned from its search results.

The case involves e-ventures Worldwide, which had many of its sites banned by Google and is fighting in court for damages as a result. As we covered earlier, Google lost a battle to have the case dismissed, so the fight continues.

This week, an article in Entrepreneur highlighted an interesting part of Googles legal arguments, that search engine manipulation is something the company fights against, might ban anyone for and, importantly, is defined about the way many people might define SEO.

Google: SEO is not spam

So,Is Google Trying To Kill SEO, as the headline of the Entrepreneur article asks? Almost certainly not, as Ill explain. But lets start with Googles official statement that it gave Search Engine Land on this:

While we cant comment on ongoing litigation, in general, Google supports and encourages SEO practices that are within our guidelines and dont consider that spam.

Got it? SEO commonly accepted best practices isnt spam. And anyone encountering the newfangled term of search engine manipulation should view that, in my opinion, as meaning spam, not SEO.

The search engine manipulation backstory

How did the concern over what search engine manipulation means come about this week? Its from a key document in the lawsuit,a statement by Brandon Falls, the Google search quality analyst who took action against the e-ventures sites. This Wall Street Journal article about the case links to his declaration.

In that, Falls introduces the term search engine manipulation for the first time in my knowledge by anyone within Googles search team. Its not a term thats regularly used by Google when dealing with publishers. Theres not a single help document for publishers that mentions the phrase in Googles webmaster support area.

From Falls declaration, the first reference to search engine manipulation is as follows:

An important part of providing valuable search results to users is Googles protection of the integrity of its search results from those who seek to manipulate them for their own gain.

As noted, efforts to subvert or game the process by which search engines rank therelevance of websites are called webspam in the search industry.

Such search engine manipulation harms what is most valuable to users about search: the quality (i.e., relevance) of our search results for users.

Accordingly, Google considers search engine manipulation to be extremely serious and expends substantial resources to try to identify and eliminate it. These actions are critical to retain users trust in Googles search results.

Ive bolded the key parts. Google opens by saying it tries to protect its search results from those who seek to manipulate them for their own gain. The problem with this is that this statement not only applies to SEO best practices that Google itself encourages, but also to activities that violate Googles guidelines, which it considers spam.

Anyone doing commonly accepted SEO is doing so in hopes of manipulating the search results for their own gain. Googles own guide to SEO acknowledges this in talking about using its advice as a publisher in order to have anoticeable impact on your sites user experience and performance in organic search results.

In short, Google actively encourages and instructs publishers how to manipulate its search results, and publishers are inherently doing this for their own gain. SEO is manipulation, and the Google declaration suggests that anysearch engine manipulation to be a potential cause for action.

Why its obvious that search engine manipulation means spam

Sophisticated SEOs, of course, wouldnt interpret the declarations statement in that way. Knowing that Google does things like publish a guide to SEO, produces videos on it, speaks on the topic and encourages SEO in many ways makes it blindingly obvious that Google doesnt consider SEO within its guidelines to be bad.

Rather, Id say most sophisticated SEOs would interpret this new search engine manipulation term to be synonymous with web spam or spam for short activities that fall outside Googles accepted guidelines for SEO.

Reading through the rest of the declaration, it becomes pretty clear that search engine manipulation is indeed being used as a synonym for spam and does not include accepted SEO. For example:

Googles online Webmaster Guidelines include a discussion of Quality Guidelines. The Quality Guidelines enumerate numerous manipulation techniques that violate Googles Webmaster Guidelines.

In that statement, Google is acknowledging that there are many search engine manipulation techniques, but only some violate its guidelines. In other words, not all manipulation is bad and an actionable offense. SEO manipulation, that which is done within its guidelines, should be okay. Outside the guidelines thats spam and potentially gets you in trouble.

Nevertheless, the opening statement in the declaration can be read as including even best practices SEO in search engine manipulation. Its a pity Google wasnt much clearer and didnt stay with the commonly used industry terms out there. As a result, its possible for anyone to fearmonger or fear that doing accepted SEO might be a bannable offense.

In reality, anyone who stays within Googles guidelines really should have nothing to fear, as Googles own statement today says. In particular, its important to note that this declaration introducing search engine manipulation as a term was made back in November 2014. It was only just noticed now. If this was a first shot in Googles coming war on accepted SEO,then for over two years now, thats not actually had any impact.

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A few months ago Google launched a free high-speed public WiFi network in Mumbai Central Station, and now the company announced that similar networks are coming to nine more train stations across India.

If youre one of the 1.5 million people who travel through Bhopal, Bhubaneshwar,Ernakulam Jn, Kacheguda, Pune, Raipur, Ranchi, Vijayawada and Vishakhapatnamtrain stations everyday, youre in luck! While you wait for your train, you can now look forward to free high-speed Wi-Fi, hopefully making that wait a bit more enjoyable and productive.

Google has also mentioned that more than 100,000 people are already usingthe high-speed Wi-Fi every week. And while its not clearhow fast this internet connection is, Google says that users should beable to easily streaman HD video, research their destination, or download a new book or game for their journey ahead. For now these connections are free, but Google has said it has plans to make the service sustainable in the future.

Back in November of last year, Re/codes Mark Bergen profiled Googles/Alphabets Access and Energy group, which includes a lot of projects and products focused on helping bring people online. Of course Google Fiber falls into this category, but so doesProject Link,Project Sunroof,Project Titan, the consumer OnHub router product, and thisRailTel partnership that first brought WiFi to Mumbai Central Station.

Recently, Google CEO Sundar Pichai revealed plans for the companys renewed focus on India. As we reported, part of that plan is ensuring that India can get access tohigh-speed internet, especially when traveling on the nations rail services. Sundar Pichai said in December of last year that itwould be offering WiFi at 100 train stations in the country next year, starting with Mumbai Central. A further 300 stations these being nine of them will follow.

Heres a map of the first 100 railway stations set to get free WiFi:

IndiaWifi - first 10

It can sometimes seem difficult to even think about entering into the world of web design. Yet you shouldn't let the world alone discourage you from trying to pursue and endeavors that you feel like you can profit from. The tips in this article can help you understand some of the key aspects of web design.

For multimedia presentations, take advantage of the new HTML5 standard. Although HTML5 isn't quite as robust for games and animation as Flash, it has the advantage of working stably on mobile phone browsers, including those contained in Apple hardware. HTML5 is also quite a bit leaner than Flash, so load times will improve, as well.

Don't disable the visitor's right-click functionality. Some sites do this in order to prevent people from copying and pasting text or saving images from the site. The thing is, it doesn't work and disables other useful functions. OCR can be used to capture text from such sites, and grabbing images is as simple as taking a screenshot.

Be wary of web hosting companies who claim that they offer unlimited bandwidth to their customers. Usually there is something that is written in the small print that is far different than that. In many cases people end up having problems when it comes to fair use policies.

Your front page should be simple. Those who are shopping the web will make snap decisions about a site based off its front page. Make sure that you provide a very clear description about your business or other purpose for your site. Other information on your site should also be minimal, but still clear, so that you don't overwhelm your visitors.

Use images wisely. Bitmap images do not tend to fare well for internet use, and some GIFs do not work well with lots of color. Image size is important as well, as larger images may make your viewers have to wait for them to download. Choose smaller images, and use them sparingly to make your site more manageable.

Use a descriptive title. Many site owners forget to name their pages, or name them something generic, such as "Welcome Page." Search engines do use title descriptions in their rankings, so make sure you are as descriptive as possible, without going overboard. Make sure it is usable for your viewers and the search engines.

Keep things as simple as possible when setting up the design of your site. The length your visitors stay will depend on how you set out your navigation links. The structure of navigation should be user, consistent and clean friendly to offer the best experience.

Try to minimize your image usage. Generally, simpler designs are more effective for the user. So keep your site simple, but also neat. Avoid cluttering pages with large, bulky images that have long loading times. Try being creative with the layout and using your "eye."For example, use eye-catching focal points to get a viewer to visit something specific.

Every page of your website should have a way to return to the main page" Alternatively, "home." This ensures that when users navigate deeper into your site, they always have a way to start over if they lose place of what got them to the page they are on currently.

Anyone wishing to design a great-looking site should consider spending a lot of time on the header image. This is what visitors are noticing as soon as they log on to your website, so having something that's on topic and visually appealing is a good move. Creating your own instead of using a premade header is the best way to go.

Use conditional loading and independent CSS pages when creating your site. Testing and regular maintenance is much easier this way. All websites require periodic maintenance, and you want this to be as easy as possible.

Subscribe to a newsletter with information on web design to keep you up to date on the latest trends. There are many newsletters that will provide good tips and information for both beginners and seasoned web designers!

Understand that when you first start out that it's going to take time for your site to become popular. You can try your best to generate as much traffic to your site as possible but make sure that you know what to expect so that you can continuously adapt your strategies accordingly.

Even if you see designs you are attracted to on other sites, it is better to be creative on your own. Come up with your own features and ideas or improve upon some that you admired on other sites. Doing this will boost your website quality.

Always get opinions on your design. Others may be able to point out flaws or challenging navigation on your site. If you can, ask members who are part of your target audience to test drive your site and provide feedback.

A great tip for all web designers is to reserve the "m" subdomain name for your website. This is key if you ever plan on creating a special site strictly for mobile use and with all the smartphone out there, this is not only a good idea, it is a necessity.

Now that you have digested this great information, hopefully you have discovered something new about web design. This is just one article out of many possible ones, but the importance of web design has hopefully been stressed adequately in this one.

You've read the advice here and are ready to put it into action, so get ready to design your site! By sketching out a design and making lists of the content you'll need and you'll have your website online in no time, start.

Once you are educated on web design, you will be confident on trying it for yourself. Just don't become stagnant with the learning process staying hungry for new industry and information developments is absolutely vital in the tech field. Skill and enthusiasm, coupled with resources like those found here, will jump start your web design projects and bring you much success.
seo services dallas

It is a common misconception that you must be an expert at SEO to achieve top search engine positions. In order to have good rankings, there are just a few things you need to keep up with. Don't waste a lot of time fretting about little details that might not actually increase your rankings. Just concentrate on the big important aspects that will get you to the top fast.

To optimize their websites' position on search index results pages, savvy webmasters will register plenty of articles at article databasing sites. An article on such a database will include a link back to the owner's website. This link will be noted by search engines and contribute to the site's position in the search index.

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of micromanage and things your site.

One of the undisputed best ways to reach the top of the search engine results page is by having great content. People will naturally want to return to your site if you consistently offer interesting or entertaining information. It may be beneficial to hire a professional writer if you struggle to come up with great content.

Include various images on your website so that you can take advantage of the visual searches on the big search engines. Sometimes, it is much better to display, promote or market your product with a picture, rather than explaining what it does with a text description. This will go a long way in improving your visibility as a company.

Post videos of your products on the various video sites across the web. These video channels can open up your product or service to a whole new world of potential buyers who may never have visited your site on their own. Plus, these video channels tend to make it easy for a viewer to pass a link onwards to a friend, essentially increasing you market reach with no more effort on your part.

To get the best SEO ranking, it's important to write quality copy. Excellent copywriting is at the core of search engine optimization. It typically generates more visitors and attracts more inbound linking. Plus, the search engines, especially Google, have ways of determining how well a story is written and how useful it is, both of which are they're here weighed in search engine ranking.

Webpages for your best-selling products should be carefully used so that your whole site benefits. In some cases individual product pages may appear high on search engine results pages and they can have a big impact on overall ranking if links are used thoughtfully.

To demonstrate the importance of a keyword to search engines, bold it on its first use. Search engines are able to recognize when text is bolder, and rate bolder words as being more important to your page. Having a bold word will help search engines to find your keyword and to look for additional appearances of it on your page.

Starting a blog is a great way to optimize a website's search engine performance. The structured, frequently-updated content of a blog is treated favorably by search engines, which drives up a website's position on the search engine results page. Committing to a high-quality blog will also draw a website into communication with its visitors and industry peers.

Never stop trying to get more inbound links for your site. If you only make an effort to get inbound links once, you will see a momentary boost in your rankings but it won't last. Having links coming in over time gives you higher credibility and improves your standing.

After choosing your keyword phrase, purchase a domain name that includes your keyword. It will increase the likelihood of click-throughs, and it will give readers an instant idea as to what your site is about. This is key to rankings and is part of the reason you should always choose slightly less popular keyword phrases so that you are more likely to still find open domain names.

Make sure that your site is written in accessible HTML. This will make sure that both the spiders of a search engine crawl and readers can read and find your site. A site that is designed for one or the other is never going to rank in the top search results.

Page rank isn't the end-all and be-all of search engine optimization. It's quite possible for a site with low page rank to be higher on a search engine results page than a site with a higher rank. What is key is the content of the page, its keywords, outbound and inbound links, and proper SEO.

Learn how to read Moz Ranks. Moz Ranks are the combination of how popular a page is in its references by search engines and external links and how optimized your web pages are in term of keywords and content. This tool should help you keep track of your performances and give you a general overview of the popularity of your site.

You should alter the code to include descriptive keywords as part of the object title and tags if you choose to include embedded or linked video content on your website. This will ensure that search engines consider the videos relevant in their overall determination of your site's relevancy score.

They do not have to buy their way to the top of search results. That's what many business owners do not realize. The most effective way to get your website higher in search results is to search engine optimize the content on your site and to use your site description and meta tags to show its relevance to certain key terms.

Long-tail keywords could grab you traffic faster than your primary keywords because they have far less competition, don't ignore long-tail keywords. when optimizing your content. Do your research and find keyword combinations that are related to your main keywords in any of a number of ways. Brainstorm all the different reasons why people would be typing your keywords and research related ideas, problems and issues to find new long-tail keywords to use.

As you can tell from this article, the best SEO tips are short, sweet and to the point. They won't give you the runaround with fluff and they don't make any bold promises that you'll be instantly rich, if you only do this or that. This is real advice for the real site owner. Use it wisely and watch your rankings rise.

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